PureFish ®

Yes! Our exclusive oven ready tray mean you can cook your PureFish directly in the tray it arrives in. This means NO HANDLING of raw fish, NO need to dirty a pan, and you can even eat directly from the tray. Best of all the oven ready aluminum tray is 100% recyclable and uses no plastic.

Your PureFish arrives fresh and cut off the bone that morning. If kept properly cold (below 38º F) in the coldest part of your fridge your PureFish will last 2-5 days.

We have to say that range as everyones home refrigerator is set to different temps and also can vary by use throughtout the day.

If you need to freeze you can freeze directly in packaging (if still sealed) and kept in freezer for 3 months.

(If freezing we recommend doing so within first 24 hours).

Although again the sooner cooked and consumed the fresher it will taste.

If you need to store for many days place a frozen gel pack under and on top of tray to keep extra cold and extend shelf life.

Delivery Days are Monday's & Thursday's. Someone will have to be home to accept the delivery or you can opt for a "drop" at the time of ordering if you know you won't be home ... but this can effect quality & shelf life is not refrigerated within a hour.

You will receive an email or text message when driver is on the way.

If you would like to order for any other day you can opt for pick up at our location.

In the future we will be coordinating with local businesses for pick up spots on non delivery days if we receive enough interest.

1. Better Quality. We only use the best quality fish available, in fact its the same fish we provide our fine dining chefs everyday across the USA.

2. Better Sustainability. Sustainability costs farmers & fisherman's more but it means better quality for you and better for the environment.

3. "Center Cut" Portions, just like we supply our restaurant chefs, no trimming or waste for you.

4. 100% recyclable Oven Ready Tray versus cheap single use plastic pouches costs more but creates less plastic waste and is much more convenient to use. Also aluminum is infinitely recycle-able so better for the environment.

5. Eco-friendly packaging costs more, but better for the environment overall and long terms creates less trash & waste.

6. Everything we do is for better quality & convenience for our customers..but we believe the better quality & convenience we offer stands out from the rest.

7. Hand delivered to your door, same day. We use local drivers to deliver your PureFish to your door, delivery fee goes directly to delivery personell.

Absolutely ! PureFish is born and based in San Diego for over 20 years and has been supplying the top chefs across the USA during that time.

We use the same PureFish at peak quality and freshness for our home chefs as we do for our pro chefs.

We think its time that home consumers had the opportunity to buy the best quality without letting someone else make the choice of what we should eat or be offered.

Well let us tell you more!

We are a San Diego based company that has been providing chefs and distributors across the country with the highest quality & most sustainable seafood products available for over 20 years.

We have yearly traveled the globe in search of the highest quality & best sustainable seafood available. Whether it's here in San Diego, up the coast to Washington or across the world in New Zealand.

We look for the best quality that our top chefs demand and we only carry proven and certified sustainable products that meet our strict guidelines.

We never compromise quality or sustainability for price because we want to offer the best tasting and healthiest seafood available.

Yes & No.

Our core service now is to service our home town and Local areas with the same high quality fresh PureFish we delivery to fine dining restaurants daily.

San Diego:

Delivered to your home in a reusable cooler bag within San Diego County.

Southern California:

Overnight shipping with minumum order of $150, this will be boxed and packaged to maintaine optimum freshness and quality. Since this method requires using a 3rd party shipper like UPS, the cost is higher to cover the additional costs of packaging, insulation and delivery costs.

Why Do We Only Service Southern California?

When we launched our PureFish Home Delivery during 2021 our goal was to provide everyone with access to PureFish. But this became unsustainable from a cost perspective as packaging, & shipping costs skyrocketed ... we decided to absorb those costs and keep prices the same, but after 3 years that became unsustainable.

Also even though we used the most sustainable packaging methods, still we felt there was too much waste and we didn't want to add to this issue.

Also we wanted to get back to roots and focus on local customers that have been asking for a fresh options so we pivoted our model to focus on fresh delivery within San Diego where we are based.

We have eliminated all single use packaging, dry ice, and costly shipping costs to be able to lower pricing and offer fresh same day delivery to our home chefs just as we provide to Pro Chefs in San Diego.

We know there are many loyal and amazing customers outside of San Diego that have loved and supported PureFish but we always want to offer the best products with the best sustainability and that means not just the fish but sustainability in our entire business model as well.